Google Ads Tech Set Up
Expert technical foundations to make your Google Ads campaigns work smarter.
Think your Google Ads could be underperforming because of the technical setup? The truth is, even the best ad copy or targeting won’t deliver results if your account isn’t built on the right structure, tracking, and integrations.
Our Google Ads Tech Set Up service ensures your account is configured correctly from the ground up, so you can run ads with confidence, eliminate wasted spend, and measure what really matters.
Why Google Ads Tech Set Up Matters
Because without the right foundations, you’re flying blind.
Many businesses struggle with Google Ads not because their ads are “bad,” but because the tech setup isn’t right.
This leads to:
– Conversions not being tracked properly
– Ads showing to irrelevant audiences
– Budgets being drained by the wrong keywords
– Poor campaign structure that’s hard to scale
– Inconsistent data between Google Ads, Analytics, and CRM
Our Google Ads Tech Set Up service fixes these issues, so you can trust your data and make smarter marketing decisions.
Who is this for?
Our service is ideal for:
– Business owners who want their Google Ads set up properly from the start
– In-house marketers who need technical PPC support
– Growing companies ready to scale campaigns without data gaps
– Trade and service-based businesses relying on steady lead flow
“We thought we had Google Ads set up correctly, but conversion tracking wasn’t working. Co Thought Digital sorted everything out — now we know exactly which ads bring in leads, and our cost per enquiry has dropped massively.”
Jane, Home Improvement Business Owner
What’s Included in a Google Ads Tech Set Up?
This isn’t just a quick launch, it’s a thorough, technical setup designed to give your campaigns the strongest possible foundation.
Here’s what we cover:
Account & Campaign Structure
We build (or refine) your account so it’s easy to manage, scale, and optimise. Campaigns, ad groups, and naming conventions are set up for clarity and success.
Audience Targeting & Keyword Framework
We set targeting signals, exclusions, and keyword match types aligned with your goals, ensuring your ads reach the right people, not just anyone.
Conversion Tracking & Attribution
If you can’t measure it, you can’t improve it. We set up accurate conversion tracking (form fills, calls, purchases, etc.) and connect your data with Google Analytics and other tools for complete visibility.
Budget & Bidding Configuration
We align bidding strategies with your business goals and ensure budget allocation matches your priorities. No more wasted spend.
Technical Integrations
From Google Tag Manager to Analytics 4 and call tracking systems, we ensure all your tools are connected and reporting correctly.
Google Ads Tech Set Up FAQs
1. What is included in the tech setup?
Everything you need to run ads confidently: campaign structure, tracking, integrations, audience targeting, and budget setup.
2. How long does the setup take?
Most setups are completed within 5 business days once we have access and onboarding details.
3. Do I need a brand-new account?
Not always. We can work with your existing account and refine it, or start fresh if your current setup is too messy.
4. Can I run ads myself afterwards?
Yes! Our tech setup gives you a ready-to-run account. You can either manage it yourself, hand it to your in-house team, or continue working with us for ongoing management.
5. What if I already have Google Ads running?
We can audit your current setup, fix technical gaps, and rebuild parts of your account if needed. Think of it as a fresh start without losing historical data.
Google Ads Tech Set Up
“I don’t think I need a full setup, I just want to run ads.”
“Running ads without the right tech setup is like driving without a dashboard, you won’t know what’s working or when to stop. A proper setup ensures every click is tracked and every pound is working hard.”
“My website isn’t great, will ads still work?”
“Ads can only perform as well as the website they send traffic to. As part of the setup, we highlight where your site or landing pages may need tweaks so your budget isn’t wasted.”
“I’ve already got Google Ads running, isn’t that enough?”
“Many accounts run on default settings, which often waste spend. Our setup refines everything, from targeting to conversion tracking, so you know your campaigns are actually working.”
“Isn’t Google Ads just for big companies?”
“Not at all. With the right setup, small businesses can compete with much bigger players by focusing on local, niche, or high-intent keywords. The tech setup levels the playing field.”
“I don’t have time to learn all the technical stuff.”
“You don’t need to. We handle the full setup for you and explain it clearly, so you can focus on running your business while knowing the technical side is done right.”
Tech Set Up vs. Ongoing Management
Google Ads Tech Set Up
– Format: One-off implementation
– Ideal for: Businesses needing strong foundations
– What you get: Full technical setup + tracking + structure
– Turnaround: 5 business days
Google Ads Management
– Format: Ongoing monthly service
– Ideal for: Businesses that want expert optimisation and growth
– What you get: Campaign management, testing, reporting, and scaling
– Turnaround: Continuous optimisation
Ready to Fix Your Google Ads Foundations?
If you’re investing in Google Ads, don’t leave your success up to chance. With our Google Ads Tech Set Up, you’ll have the confidence that everything is built correctly from day one.