What it’s like working with a digital marketing agency as a trade business
Guest post by OHM Electrical
Published 01/07/2025
As electricians, we’re used to working with cables, circuits, and customer call-outs — not clicks, conversions, and campaigns. When we first considered getting help with our digital marketing, we didn’t quite know what to expect.
But working with Co Thought Digital has been a game changer for our business. If you’re a trade or home improvement company thinking about getting support with your marketing, here’s what we’ve learned and why we’d recommend partnering with a specialist agency.
Why we decided to work with a digital agency
We were already doing decent work through word-of-mouth, but we knew we were missing out on potential customers online. Our website wasn’t bringing in many enquiries, and we weren’t making the most of platforms like Google or Facebook for lead generation.
We didn’t have the time (or headspace) to figure it all out ourselves, so we reached out to Co Thought Digital to help us build a strategy that actually works.
What it’s like working with Co Thought Digital
From the start, it felt like they really got trades. There was no technical jargon but just clear advice and tailored support that made sense for our business.
They helped us:
– Get clearer on who we’re targeting
– Set up Meta Ads to promote specific services like consumer unit upgrades
– Track where our leads were coming from
– Understand how SEO and Google Ads work together with Meta Ads
Everything was explained simply and it quickly felt like a true partnership rather than just outsourcing work.
What’s changed since we started?
Since working together, we’ve seen real improvements in our marketing results:
– More consistent enquiries through website and social media
– Better targeting in the areas we wanted to grow
– Clear tracking systems so we know exactly what’s working
It’s not just about the ads, it’s about having a strategy that supports your business long-term.
Our advice for other trades
If you’re on the fence about working with a digital agency, here’s our simple advice:
– Choose someone who genuinely understands trades
– Don’t try to do everything yourself
– Invest in expertise so you can focus on the work you do best
There’s no shame in outsourcing the things you don’t have time for, especially when the results speak for themselves.
OHM Electrical is a trusted electrical contractor based in Cheshire, specialising in residential and commercial installations, consumer unit upgrades, and energy-efficient lighting solutions. Known for their reliability and high-quality workmanship, they serve homeowners and businesses across Staffordshire and Cheshire.