Google Ads Management
Professional campaign management to drive better results, without wasting budget.
Running Google Ads but not getting the results you hoped for? Or maybe you're ready to scale, but don’t have the time or expertise to manage your campaigns effectively? With our Google Ads Management service, you get a strategic partner who takes care of everything, so you can focus on running your business while we focus on generating leads and sales.
Google Ads is one of the fastest ways to get in front of your ideal customers, when it’s managed properly. However, with limited time, constantly changing best practices, and confusing data, it’s easy to get overwhelmed.
That’s where we come in.
Our Google Ads Management service takes the stress and guesswork out of paid search advertising. From setup to strategy to optimisation, we handle every detail to make sure your budget is working as hard as it can.
Why Invest in Google Ads Management?
Because your time is valuable and so is your budget.
Google Ads can be incredibly powerful when executed with the right strategy, but most businesses don’t have the capacity to monitor performance, test creative, tweak keywords, or manage bidding daily. That’s what we do.
When you work with us, you get:
– A clear strategy aligned with your business goals
– Expert keyword research & targeting
– Compelling ad copy and creative
– Smart budget and bid management
– Ongoing optimisation for performance
– Transparent reporting and communication
We’re not just Google Ads experts, we’re performance-driven marketers who care about making your investment work smarter.
Who is this for?
Our Google Ads Audit service is ideal for:
– Business owners managing their own Google Ads
– In-house marketers who need an outside perspective
– Agencies looking for a second set of eyes before scaling
– Any business running Google Ads without seeing consistent, measurable results
Whether you’re new to Google Ads or scaling fast, a fresh perspective can unlock better performance and more efficient spend.
“We’d been running ads in-house but were wasting money on the wrong keywords. Since handing it over to Co Thought Digital, our lead volume has increased by over 60% and cost per enquiry is down. We finally feel confident in our marketing.”
James, Owner of a Plumbing Business
What’s Included in Our Google Ads Management Service?
We take a hands-on, data-led approach to every campaign. Whether we’re starting from scratch or taking over an existing account, here’s what we deliver:
Campaign Setup or Takeover
We build or restructure your account to align with best practices, business goals, and Google’s evolving features.
Targeting & Keyword Strategy
We identify high-intent keywords, craft negative keyword lists, and fine-tune your audience targeting to maximise ROI.
Ad Copy & Creative
We write compelling ads that convert and test different versions across Search, Display, Performance Max, and YouTube (if relevant).
Budget & Bid Optimisation
Your budget will be allocated smartly across campaigns, with bidding strategies tailored to your goals, whether that’s leads, sales, or brand visibility.
Performance Tracking & Reporting
We set up conversion tracking, monitor attribution, and provide clear reports so you know what’s working, what’s not, and what’s next.
Want to dive deeper yourself? Here’s Google’s official guide to setting up conversion tracking.
How It Works
Step 1: Discovery Call
We’ll chat about your business, current marketing, and goals to see if we’re the right fit.
Step 2: Account Access + Strategy
Once we have access, we’ll audit your existing campaigns (if applicable) and put together a custom strategy.
Step 3: Launch + Optimise
We get to work building, launching, and optimising your campaigns, checking performance daily and making data-led improvements..
Step 4: Report + Review
You’ll get regular updates, monthly reports, and strategy reviews to keep everything on track.
Google Ads Management FAQs
1. What does your Google Ads Management include?
Everything you need for performance: campaign strategy, keyword research, copywriting, bid strategy, ad extensions, conversion tracking, and regular optimisation and reporting.
2. What types of Google Ads do you run?
We manage Search, Display, Performance Max, Shopping, and YouTube Ads, depending on your goals. We’ll recommend the right mix during onboarding.
3. How much should I spend on Google Ads?
We recommend starting with £500–£1000 per month (ad spend only), especially for competitive industries. Your budget will depend on your location, goals, and keyword competition.
4. Do you write the ads and set everything up?
Yes! We handle the setup, ad copy, extensions, and audience segmentation. You’ll review and approve everything before it goes live.
5. What’s the difference between Search Ads and Performance Max?
Search Ads target people based on specific keywords. Performance Max is an automated campaign type that runs across Google Search, YouTube, Gmail, and more. We’ll help you choose the right approach.
6. Can you track conversions?
Absolutely. We set up and verify conversion tracking so you know exactly which keywords, ads, or campaigns are bringing you leads or sales.
7. When will I start seeing results?
Typically, you’ll start seeing early results within 2–4 weeks. The first 30 days are often a learning phase, followed by optimisation for growth.
8. Do you manage Google Ads for trades, local, or service-based businesses?
Yes! We’ve helped dozens of local and service-based businesses grow using highly targeted Google Ads campaigns that drive real leads and ROI.
Google Ads Services
“Google Ads is too expensive for my business.”
“It’s only expensive if it’s not set up properly. We focus on high-intent keywords and efficient targeting to maximise ROI, even on smaller budgets.”
“I’ve tried it before and got no leads.”
“You’re not alone. Many campaigns fail due to the wrong match types, no negative keywords, or poor landing pages. We fix those issues and build from a solid foundation.”
“Can’t I just boost my SEO instead?”
“We love SEO too, but Google Ads gets you instant visibility, especially for competitive or local keywords. It’s a great way to drive results while SEO builds momentum.”
“I don’t understand how Google Ads works.”
“That’s totally fine. We’ll guide you through everything in plain English, provide regular reports, and explain exactly what your budget is doing.”
Want Support Without Full Management?
Try a Google Ads PowerHour
Not quite ready to hand things over fully? Book a PowerHour session. It’s a one-off 60-minute Zoom where we walk through your account live, troubleshoot any issues, and give you quick wins to take away.
You’ll get:
– A personalised walkthrough of your campaigns
– Expert answers to your questions
– Immediate fixes and suggestions
– A recording of the session to keep
Great for DIY advertisers or in-house teams who need a fresh perspective.
Google Ads Management
– Format: Fully managed service
– Ideal for: Business owners and marketing teams
– What you get: Strategy, setup, optimisation + reporting
– Commitment: Monthly management (min. 3 months)
Google Ads Powerhour
– Format: Live Zoom Call (60 minutes)
– Ideal for: Quick support or troubleshooting
– What you get: Live feedback + Q&A + immediate fixes
– Turnaround: Bookable within 1–3 business days
Ready to Get Better Results From Google Ads?
If you’re spending money on Google Ads but unsure if it’s working, or ready to scale with expert support, our Google Ads Management service is designed to deliver results without the overwhelm.