Expert Google Ads PPC management
Boost your ROI and reach high-intent customers with specialist Google Ads PPC management tailored to your business goals. As a Google Ads management agency, we optimise every campaign, from laser focused keyword targeting to conversion led landing pages for measurable, profitable results.
We are based in Cheshire but work with clients around the world, giving you a partner with global experience in Google Ads PPC management.
Maximise ROI with expert Google Ads PPC management
Google isn’t just a search engine; it’s one of the most powerful advertising platforms in the world. However, without a strategic approach, it is easy to burn through budget with little to show for it. Our Google Ads Management service unlocks the full potential of Search, Display, Shopping and YouTube ads through smart strategy, compelling ad copy, and data-driven optimisation. Whether you’re new to Google Ads or ready to scale, we make sure you’re seen by the right people at the exact moment they’re ready to take action.
Why choose Google Ads advertising?
Your ideal customers are already searching for your products and services on Google. Our job is to make sure they find you first. With intent-led searches and advanced targeting options, Google Ads offers a direct route to more leads, enquiries and sales.
However, simply turning on a few keyword campaigns is not the same as running a strategic, profitable account. Our Google Ads Management service removes the guesswork, structures your campaigns for success, and gives you clarity on what’s really driving results.
Explore Google’s official Ads Help Centre for insights into how their auction, bidding and quality score systems work.
The benefits of using Google Ads
Leveraging Google Ads is a strategic move for businesses that want consistent, measurable growth from people actively searching for what they offer.
Extensive reach and visibility: Show up at the top of Google search results, on partner sites, YouTube, Gmail and across the Google Display Network to increase your brand visibility locally, nationally or globally.
High-intent traffic: Utilise advanced targeting options to reach your ideal audience based on demographics, interests, and behaviours, ensuring your ads hit the mark.
Cost-effective solutions: With flexible budget settings, Google Ads offer a cost-efficient way to maximise your advertising spend and achieve better ROI.
Diverse ad formats: Engage your audience with various ad formats, from carousel to video ads, tailored to suit different marketing objectives.
Insightful analytics: Access comprehensive performance data to refine strategies and enhance campaign effectiveness for continuous improvement.
Boosted brand awareness: Consistent exposure through Google Ads builds brand recognition and credibility, establishing your business as a trusted leader.
Effective retargeting: Re-engage with users who have interacted with your brand, improving conversion chances through targeted retargeting.
Hear from clients who trust our Google Ads PPC management
Let our clients do the talking. Here’s what it’s like to work with a digital marketing agency specialising in Google Ads PPC management that actually listens, delivers, and stays by your side.
We invest in lasting relationships, delivering ongoing, measurable outcomes that fuel growth and sustainable online success.
Here are some of the ways our Google Ads PPC management delivers reliable, profitable results
Accurate data is the backbone of effective Google Ads PPC management. Before we scale anything, we make sure your tracking and tech stack are dialled in so every decision is based on trustworthy numbers.
When you come on board, we ensure:
Remarketing code is correctly installed
Segmented remarketing lists are created
Customer match lists are built and synced
Google Analytics and Google Ads are fully linked
Google Analytics 4 is installed and configured on your website
(For eCommerce) Google Merchant is set up and your product feed is approved
Conversion tracking is precise and tested
From there, we develop a custom Google Ads PPC management strategy to acquire new customers using Search, Shopping, Performance Max and Remarketing campaigns.
Google Ads Search Campaign
For most businesses, search campaigns are the core driver of leads and sales. As part of our Google Ads PPC management service, we:
Audit your existing campaigns and identify quick wins and structural fixes
Build and maintain a robust negative keyword list to cut wasted ad spend
Improve ad strength and relevance across all ads
Expand ad group themes to reach more qualified searchers
Layer in remarketing, customer match and in-market audiences for smarter bidding
Select and refine the best bidding strategy based on your conversion data and goals
Google Shopping Campaigns (eCommerce)
Effective Shopping campaigns rely on a strong product feed and smart targeting. Within our Google Ads PPC management, we focus on:
Ongoing product feed optimisation (titles, descriptions, images, attributes)
Structuring campaigns so top-performing products receive more visibility
Regularly analysing product-level performance to shift budget to winners
Performance Max Campaigns
We introduce Performance Max as part of your Google Ads PPC management only when your account meets certain conversion volume thresholds and automation is likely to improve results.
When it’s the right fit, we:
Build asset groups aligned to your key audiences and products/services
Feed the algorithm high-quality creative and strong conversion signals
Monitor search term insights and performance data to guide ongoing optimisation
Google Ads Remarketing
Remarketing is a crucial but controlled part of our Google Ads PPC management approach. Typically it represents around 5% of total ad spend, and we deploy it in two ways:
Remarketing to re-engage visitors and non-converters
Seasonal or promotion-based remarketing that targets past buyers and warm audiences over key periods
Ongoing Google Ads Optimisation
The real value of expert Google Ads PPC management is in the ongoing optimisation. We continuously refine your account for profitable growth by:
Running regular search term (search query) analysis
Optimising your product feed and account structure
Testing and refining bid strategies
Adjusting bids by device, audience, location and demographics
Reviewing product or service performance and reallocating budget
Exploring new targeting opportunities to scale spend without sacrificing ROI
The cost for our Google Ads PPC management package is from £500 per month.
If you’re ready to take the next step, send us a message using the link below to book your session.
Frequently asked questions
FAQs about our Google Ads PPC management services
Google ads PPC management is the ongoing process of planning, setting up, optimising and reporting on your Google Ads campaigns so they generate profitable leads or sales, not just clicks. It covers everything from keyword strategy and bidding to ad copy, landing pages and tracking.
Our Google ads PPC management typically includes account and campaign setup or restructure, keyword and audience research, ad copywriting, extension setup, conversion tracking, ongoing optimisation, reporting, and regular strategy reviews.
There’s no fixed minimum, but most small businesses see meaningful data and results starting from a few hundred pounds per month in ad spend. We’ll recommend a realistic starting budget based on your goals, industry and location.
Yes. We can audit your current setup, identify wasted spend and missed opportunities, then either improve your existing campaigns or rebuild them as part of our Google ads management service.
You can often see early signs of improvement within the first few weeks, but strong, consistent performance usually builds over 1–3 months as we collect data, test and optimise your campaigns.
We can manage a range of campaign types including Search, Performance Max, Display, YouTube and Remarketing, choosing the right mix based on your objectives and budget.
Yes. Effective Google ads PPC management includes reviewing your landing pages and recommending improvements to increase conversion rates and improve Quality Score.
Absolutely. You own the account, the data and the history. We request access to manage it on your behalf, but you can see everything at any time.
We bring experience, processes and testing frameworks that are hard to replicate when you’re managing ads alongside everything else. Our role is to save you time, reduce wasted spend and improve performance in a predictable, measurable way.
Google Ads services - your concerns answered
"I don't have time to manage Google ads"
“That’s exactly where our Google ads PPC management service comes in. We handle strategy, setup, optimisation and reporting, so you can focus on running your business.
If you still want to stay hands-on but need expert guidance, our Google Ads Power Hour is ideal.”
"Google Ads didn't work for me before"
“That’s common and usually comes down to poor tracking, the wrong campaign structure, weak keywords or low-converting landing pages. With structured Google ads PPC management, we audit what went wrong, fix the tech foundations, and rebuild campaigns to generate qualified leads or sales.
If you’d like a one-off deep dive into what’s going wrong, start with a Google Ads Audit.”
"I can't afford to waste budget on Google ads right now"
“We agree. That’s why effective Google ads PPC management focuses on clear goals, tight targeting, negative keywords and ongoing optimisation to cut wasted spend. Every pound is tracked against meaningful outcomes, not vanity metrics.
If you’re worried your setup is leaking money, our Google Ads Tech Setup service can make sure tracking and structure are correct before you scale.”
"I don't trust the tracking"
“Accurate data is non‑negotiable. As part of our Google ads PPC management, we ensure conversion tracking, tags and integrations are set up properly so you can rely on the reports you see.
If you only need help fixing the foundations, our standalone Google Ads Tech Setup service is the best place to start.”
Ready to get better results from Google Ads?
If you’re spending money on Google Ads but unsure if it’s working, or ready to scale with expert support, our Google Ads PPC Management service is designed to deliver results without the overwhelm.