Expert Google Ads account audit
If you've already got a Google Ads account but know it should be doing more for the budget you're putting in, our Google Ads account audit is exactly what you need. Maybe you're running your own campaigns and want expert, practical recommendations instead of generic "best practice" pulled from a blog? Or maybe performance has plateaued and you can't quite see why? Our Google Ads account audit gives you clarity, quick wins, and a clear roadmap to improve profitability, all for a fixed £375 fee.
Who is this Google Ads account audit for?
Our Google Ads account audit is ideal if you:
Manage your own campaigns and want an expert second opinion
Suspect your tracking or conversion data isn’t accurate
Are seeing clicks but not enough leads, sales or ROI
Have taken over an account and need to understand what’s been done (or not done)
Want a clear action plan before committing to ongoing management
What our Google Ads account audit includes
Our Google Ads account audit is a deep, technical and strategic review of your account. You’ll get clarity on what’s working, what’s wasting budget, and exactly what to fix, with clear priorities and actionable next steps.
Here’s how it works:
3. The audit
Within 7 business days of getting access, we’ll complete a full audit and send you:
Screen recorded video walkthrough of your account
Structured list of issues, priorities and recommendations
Clear actions you (or your team) can implement
We will focus on making your Google Ads account more profitable.
Here's what we typically cover:
Tech and tracking
Most underperforming accounts have tracking issues. As part of our Google Ads account audit, we will:
Check that conversion tracking is set up correctly and not duplicated
Validate that key actions (leads, sales, calls, form fills, etc) are being tracked
Account and campaign structure
A key part of any Google Ads account audit is assessing whether your current structure is helping or hurting performance:
Are campaigns aligned with your business goals and margins?
Are search terms, match types, and themes organised clearly?
You’ll get specific recommendations on what to change and why.
Optimisation opportunities
We dig into the details that separate profitable accounts from money pits:
Search term analysis: What are you actually showing up for? Are you paying for irrelevant clicks?
Negative keywords: Are you blocking waste or letting budget leak?
Bidding strategy: Is your current approach aligned with your goals and conversion volume?
Ad copy and assets: Are your ads compelling, relevant, and taking advantage of all available extensions?
Audience layering: Are you using remarketing, customer match, and in-market audiences effectively?
Budget allocation: Is spend going to your best-performing campaigns, or spread too thin?
You’ll get a prioritised list of changes that will have the biggest impact on performance.
Hear from clients who trust our Cheshire digital marketing agency
Our Google Ads account audit has helped dozens of businesses identify wasted spend, fix tracking issues and build a clear plan for profitable growth. Here’s what some of our clients have to say:
Frequently asked questions
FAQs about our Google Ads audit
A Google Ads audit is a deep, expert review of your existing Google Ads account. We assess everything from structure and targeting to creative, budget use, and tracking. You’ll receive a clear, written report with insights and recommended next steps.
We review:
– Campaign structure
– Keyword and audience targeting
– Ad copy and creative
– Bidding and budget allocation
– Conversion tracking and attribution
– Any automation (like Performance Max or Smart Campaigns)
You’ll get a breakdown of issues, opportunities, and practical improvements.
We’ll send instructions for safely granting us read-only access. It’s quick, secure, and lets us view everything without making any changes.
Once we have access and a quick onboarding form completed, the audit is usually delivered within 5 business days.
Yes! We keep our audits as simple as possible, with clear explanations of what’s happening and what needs to change.
Absolutely. The audit is designed to be actionable. Whether you want to make the changes yourself, hand them over to your team, or ask us to help, the recommendations are clear and practical.
No, we review all active campaign types, including Search, Display, Performance Max and Shopping.
We’d love to! Here is a bonus – if you go on to book our full Google Ads Management service within 30 days, we’ll credit the audit cost towards your first month.
Google Ads account audit - your concerns answered
“I already look at my Google Ads data. Why do I need an audit?”
“Looking at data is one thing. Interpreting it, identifying gaps, and spotting strategic issues is another. We go beyond the dashboards to show you what’s really working and what’s quietly costing you.”
"I don’t have a huge budget. Is the audit still worth it?"
“Yes. Smaller budgets need even smarter strategies. An audit helps make sure every pound is working as hard as possible and avoids common mistakes that drain budget fast.”
"I’m working with an agency already.”
“That’s totally fine. Our audit can act as an unbiased second opinion, great for peace of mind or uncovering fresh opportunities. Some agencies even refer clients to us for that exact reason.”
“I don’t have time for this right now.”
“No problem, we keep the process quick and simple. Once we have access, you don’t need to lift a finger. We deliver your report within 7 business days.
Ready to make your Google Ads work harder?
If you’re spending on Google Ads but aren’t sure what you’re getting back, or want expert help to optimise what’s already working then let’s take a look.