Digital Marketing Insights For Small Businesses
Guides to SEO, Google Ads, and Meta Ads, written by Kirsty at Co Thought Digital. Featuring guest articles from industry experts, covering the latest insights, strategies, and best practices in digital marketing. We're always looking for guest blogging opportunities. If you'd like to contribute, we'd love to hear from you. Please email us at hello@cothoughtdigital.com.
Written by Kirsty Wright, founder of Co Thought Digital
Published 11th June, 2026
Want to appear in Google AI Overviews? Discover 12 proven SEO strategies to improve your visibility, strengthen EEAT signals, build topical authority, and increase your chances of being cited in AI-generated search results.
Written by Vaishali Shah, founder of Creative ID
Published 8th June, 2026
Every touchpoint shapes how customers perceive your brand and whether they trust you enough to buy.
This article explores how consistent, thoughtful brand experiences influence trust, perception and buying decisions.
Written by Katie Sands, Bath Digital Marketer
Published 5th June, 2026
LinkedIn personal branding is becoming a powerful growth tool for Cheshire businesses. Learn how business owners can build credibility, increase visibility and attract new opportunities through a strong personal brand.
Written by Kirsty Wright, founder of Co Thought Digital
Publish 7th April, 2026
In this guide, we’ll break down the latest Performance Max new features, explain how they work and show you how to use them effectively. Whether you’re new or experiences, this article will help you stay ahead.
Written by Kirsty Wright, founder of Co Thought Digital
Published 2nd April, 2026
This guide explains everything you need to know about SEO for small businesses, from keyword research and website optimisation to content creation and local SEO.
Written by Kirsty Wright, founder of Co Thought Digital
Published 7th February, 2026
Updated 3rd July, 2026
In this guide, we’ll walk you through our step-by-step keyword research process, explain how to choose keywords that match user intent, and show you how to build topical authority that both Google and AI search tools trust.
Written by Kirsty Wright, founder of Co Thought Digital
Published 1st February, 2026
In this guide, we’ve gathered 15 of the most frequently asked questions about Google Ads and provided some answers, to try and help you out. Whether you’re just starting out or refining your campaigns, this blog will serve as your go to reference.
Written by Kirsty Wright, founder of Co Thought Digital
Published 15th January, 2026
This complete guide breaks down everything you need to know, from setting objectives to measuring ROI, so you can launch campaigns that actually deliver results.
Written by Kirsty Wright, founder of Co Thought Digital
Published 19th December, 2026
In this blog, we’ll explore exactly why Google Ads work, how they benefit small businesses, and what to know before getting started.
Written by Kavita Lythe, Squarespace Website Designer
Published 7th April, 2026
When you’ve got an amazing website that truly reflects you and your business, you’d naturally want to share it with the world. One of the best ways to get more people onto your website is by ensuring it ranks high in Google search results.
This is where Search Engine Optimisation (SEO) comes in.
Written by Michelle Eshkeri, founder of Let ME Write
Published 31st August, 2025
AI search is changing how people find businesses, with users increasingly asking tools like ChatGPT and Claude for recommendations instead of searching on Google.
This guide explains how to adapt your blogging strategy so your business is more likely to be recommended by AI tools when potential clients search for professionals in your field.
Written by Kirsty Wright, founder of Co Thought Digital
Published 25th August, 2025
Updated 6th July, 2026
In this guide, we’ll break down exactly how LSAs and Google Ads work, compare their pros and cons, and help you decide which option (or combination) is right for you.
Written by Kirsty Wright, founder of Co Thought Digital
Published 16th August, 2025
In this guide, we’ll explain:
What Ad Rank is,
How it’s calculated
and most importantly, how to improve Ad Rank in Google Ads to get better results from your campaigns.
Written by Kirsty Wright, founder of Co Thought Digital
Published 1st August, 2025
In this blog, we’ll break down the key differences between Facebook Ads and Google Ads, their strengths, and how to decide which one is best suited for your business.
Written by Kirsty Wright, founder of Co Thought Digital
Published 31st July, 2025
If you’re running a business and looking to expand your online presence, chances are you’ve heard about Google Ads.
In this blog, we’ll explore the key factors to consider when deciding whether Google Ads is a good fit for your business and marketing strategy.
Written by OHM Electrical
Published 1st July, 2025
As electricians, we’re used to working with cables, circuits, and customer call-outs — not clicks, conversions, and campaigns. When we first considered getting help with our digital marketing, we didn’t quite know what to expect.
But working with Co Thought Digital has been a game changer for our business. If you’re a trade or home improvement company thinking about getting support with your marketing, here’s what we’ve learned and why we’d recommend partnering with a specialist agency.