AI Marketing Agency Cheshire
AI Search Optimisation Audit
At Co Thought Digital, your go-to AI Marketing Agency in Cheshire, we specialise in helping businesses reclaim their voice in the AI-driven digital landscape. Explore our comprehensive AI Digital Marketing Guides and AI Digital Marketing Insights to stay ahead of the competition.
What is AI Search Optimisation (AISO)?
Have you ever posed a question to ChatGPT or Perplexity about your industry, only to find your brand missing from the conversation? If your competitors are frequently cited as authoritative sources, it’s a signal that they are investing in AI Search Optimisation (AISO). This is not just a passing trend; it’s a vital strategy to ensure platforms like ChatGPT, Gemini, AI Overviews, and Bing Copilot not only display your brand but also recommend your offerings and cite your content as a reliable source.
At Co Thought Digital, we recognise the challenges of navigating this evolving digital landscape. That’s why we focus on AI Search Optimisation and Generative Engine Optimisation strategies, with the AI Audit as the cornerstone of our approach.
The AI Search Optimisation Audit
In the current era, where AI significantly influences how potential customers discover and choose businesses, traditional SEO is no longer enough. You need to ensure your brand is not just found but preferred in AI-driven searches. An AI Search Optimisation Audit provides a comprehensive analysis of your brand’s presence across emerging AI platforms.
Unlike traditional search engines’ “ten blue links,” generative AI tools deliver personalised, conversational answers by pulling data from your website, customer reviews, media mentions, forums, and third-party platforms. Our audit helps you understand how effectively these AI tools recognise and recommend your business.
The Benefits of AI Search Optimisation
Enhanced Brand Visibility: By optimising for AI platforms, your brand becomes more visible in AI-generated answers, increasing reach and engagement with potential customers.
Improved Credibility: Being frequently mentioned and recommended by AI tools positions your brand as a trusted authority in your industry.
Increased Engagement: Personalised, AI-driven interactions can lead to higher customer engagement and satisfaction, creating stronger brand loyalty.
Competitive Advantage: Early adoption of AI Search Optimisation strategies can give you a significant edge over competitors who have yet to capitalise on this technology.
Greater Customer Insights: AI tools provide valuable data on how users interact with your brand, offering insights that can inform your broader marketing strategies.
Gartner Predicts Traditional Search Engine Volume Will Drop 25% by 2026.
Why Your Brand Needs an AI Search Optimisation Audit
Our team of experienced SEO professionals is dedicated to understanding the unique needs of Cheshire-based companies, offering customised solutions that boost your online presence and drive measurable results. Whether you need local SEO to capture the attention of Cheshire customers or comprehensive digital marketing strategies, we provide a seamless integration of on-page, off-page, technical, and local SEO services. Partner with us to experience increased organic traffic, improved search engine rankings, and a competitive edge in the Cheshire market.
"Partnering with Co Thought Digital has truly revolutionised our business at OHM Electrical. Their expert-driven, AI-powered strategies have been perfectly tailored to meet our unique industry needs and objectives. Before working with them, our online visibility was limited, but now, we're prominently featured on the first page for crucial local search terms. This transformation has not only increased our website traffic but has also significantly boosted the number of enquiries and projects we've received. Thank you for playing a pivotal role in our growth and success!" Mike , OHM Electrical
How We Can Help
AI Audit
Our AI Search Optimisation Audit Package employs a comprehensive process designed to enhance your brand’s visibility across AI-driven platforms. This package provides a strategic roadmap to optimise how AI tools perceive and present your brand.
Audit AI’s Understanding of Your Brand: We begin by assessing your brand’s awareness and factual accuracy across various AI platforms. This involves prompting AI with specific brand-related queries to evaluate recognition and description.
Check Your Brand Visibility in AI Tools: We track your brand’s visibility within AI responses, analysing mentions, citations, and recommendations to gauge your “AI share of voice”.
Analyse How AI Tools Speak About Your Brand: We examine the sentiment and tone used in AI-generated content about your brand, identifying any outdated messaging or inaccuracies that may affect perception.
Identify Content and Authority Gaps on Your Website: We conduct a content audit to ensure your website’s content is AI-friendly and positioned to be cited as a trusted source.
Check Your Brand Visibility on Third-Party Websites: We assess how your brand is represented on external sites to enhance authority and credibility in AI responses.
Prioritise Your Opportunities: We develop a focused, prioritised action plan to address identified issues and capitalise on opportunities for improved AI visibility.
Custom pricing based on project scope.
If you’re ready to take the next step, send us a message using the link below to book your session.
AI Starter
Our AI Starter Package is designed to lay strong foundations for enhancing your brand’s presence within AI environments, focusing on foundational strategies.
Some possible areas of focus:
AI Brand Audit: Perform an initial assessment of how AI platforms perceive and describe your brand.
Content Optimisation: Enhance existing content to ensure it aligns with AI-friendly structures and includes necessary trust signals.
Monthly AI-Optimised Blog: Create and publish one AI-optimised blog per month to improve your content’s reach and relevance in AI-generated search results.
AI Sentiment Analysis: Regularly evaluate AI-generated content for tone and sentiment to ensure positive brand perception.
Third-Party Visibility Check: Monitor how your brand is featured on external websites to boost authority signals.
The cost for this starter package is from £295 per month. We’ll finalise the plan together at kick-off.
If you’re ready to take the next step, send us a message using the link below to schedule a free discovery call.
AI Growth
Gives you ongoing monthly optimisation aligned to your goals. The agenda is set collaboratively each month so we can focus on driving sustainable improvements in your brand’s AI visibility through advanced strategies.
Some possible areas of focus:
Comprehensive AI Visibility Audit: Regularly update and refine brand assessments to ensure ongoing accuracy and relevance.
AI Brand Audit: Perform an initial assessment of how AI platforms perceive and describe your brand.
Content Optimisation: Enhance existing content to ensure it aligns with AI-friendly structures and includes necessary trust signals.
Enhanced Content Strategy: Develop a robust content plan to increase citations and recommendations by AI tools, including two AI-optimised blogs per month.
Authority Building: Implement outreach and digital PR efforts to enhance third-party mentions and strengthen AI trust signals.
AI Technical Enhancements: Conduct ongoing technical audits to improve website performance and AI compatibility.
The cost for this tailored package is from £595 per month. We’ll finalise the plan together at kick-off.
If you’re ready to take the next step, send us a message using the link below to book a free discovery call.
Frequently Asked Questions
FAQs About Our AI Marketing Agency in Cheshire
AI Search Optimisation (AISO) involves optimising your digital presence to ensure your brand is mentioned, recommended, and cited by AI-powered search tools, focusing on how AI understands and represents your brand in responses.
While SEO audits focus on improving rankings in traditional search results, an AI Search Optimisation Audit analyses how your brand appears in AI-generated responses, assessing recognition, accuracy, sentiment, and citations.
AI-powered search is reshaping how users discover information. If your brand isn’t accurately represented in AI responses, you’re missing opportunities to engage potential customers. Audits help identify gaps and create strategic plans to address them.
Outcomes include understanding AI’s perception of your brand, visibility compared to competitors, sentiment analysis, content gaps, and opportunities for leveraging third-party mentions—all leading to a prioritised action plan.
The duration varies based on brand complexity and content volume. While initial insights can be quick, comprehensive audits require several days for in-depth analysis and actionable data.
While basic checks are possible, a comprehensive audit requires expertise, time, and understanding of AI behaviour. Professional services offer specialised tools and insights for impactful strategies.
Ready to partner with a leading AI Marketing agency in Cheshire?
Contact us today to elevate your online presence.