Google Ads Audit
Quick, expert support to get your Google Ads back on track.
Think your Google Ads could be performing better? A professional Google Ads Audit will help you pinpoint what’s working, what’s not, and where the real opportunities lie.
Google Ads can be an incredibly powerful way to generate leads, sales, and brand awareness. However, without the right structure, targeting, and data tracking, it’s easy to burn through budget without seeing a return.
Our Google Ads Audit service gives you a clear, detailed view of your current campaign setup and performance, so you can stop wasting ad spend and start making smarter decisions.
Whether you’re managing your own campaigns or working with an agency, our audit is an independent, expert review to help you move forward with confidence.
Why Get a Google Ads Audit?
Because small changes can make a big impact.
Your ads might be showing to the wrong audience, your keywords might be too broad, or your conversions might not even be tracking correctly. It happens more than you’d think.
A Google Ads Audit highlights:
– Wasted spend
– Underperforming keywords or ads
– Missed targeting opportunities
– Tracking and conversion issues
– Budget mismanagement
…and more.
We don’t just flag issues, we give you actionable recommendations that improve your ROI and help you feel in control of your campaigns.
Who is this for?
Our fully-managed service is perfect for:
– Busy business owners who want better results without DIY stress
– In-house marketers who need specialist PPC support
– Growing companies ready to scale campaigns profitably
– Trade and service-based businesses looking to generate more consistent leads
“We’d been running ads in-house but were wasting money on the wrong keywords. Since handing it over to Co Thought Digital, our lead volume has increased by over 60% and cost per enquiry is down. We finally feel confident in our marketing.”
James, Owner of a Plumbing Business
What's included in a Google Ads Audit?
This isn’t just a quick glance, we dig deep into your account to uncover the real story behind your numbers.
Here’s what we assess:
Campaign Structure
Are your campaigns set up for success? We review naming conventions, campaign types, and match types to see how everything fits together.
Audience Targeting & Keyword Strategy
Are you reaching the right people? We check your keyword targeting, search intent alignment, audience signals, and exclusions.
Ad Copy & Creative
We assess your headlines, descriptions, and visual assets (for Display/Performance Max) to see what’s driving clicks and what’s falling flat.
Budget Allocation & Bidding
We review how your budget is distributed across campaigns and how your bidding strategies align with your goals.
Tracking, Attribution & Conversions
If your tracking isn’t accurate, your data is misleading. We audit your conversion setup, goals, and attribution settings to ensure you’re seeing the full picture. Here’s Google’s guide on setting up conversion tracking if you want to explore it yourself.
Google Ads Audit FAQs
1. What is a Google Ads Audit?
A Google Ads Audit is a deep, expert review of your existing Google Ads account. We assess everything from structure and targeting to creative, budget use, and tracking. You’ll receive a clear, written report with insights and recommended next steps.
2. What’s included in the audit?
We review:
– Campaign structure
– Keyword and audience targeting
– Ad copy and creative
– Bidding and budget allocation
– Conversion tracking and attribution
– Any automation (like Performance Max or Smart Campaigns)
You’ll get a breakdown of issues, opportunities, and practical improvements.
3. How do I give you access to my Google Ads account?
We’ll send instructions for safely granting us read-only access. It’s quick, secure, and lets us view everything without making any changes.
4. How long does the audit take?
Once we have access and a quick onboarding form completed, the audit is usually delivered within 5 business days.
5. Will I understand the audit if I’m not a Google Ads expert?
Yes! Our audits are written in plain English, with clear explanations of what’s happening and what needs to change.
6. Can I use the audit to make changes myself?
Absolutely. The audit is designed to be actionable. Whether you want to make the changes yourself, hand them over to your team, or ask us to help, the recommendations are clear and practical.
7. Is the audit just for Search campaigns?
No, we review all active campaign types, including Search, Display, Performance Max, Shopping, and more. If it’s running in your account, we audit it.
8. What if I want you to manage my ads after the audit?
We’d love to! And here’s a bonus: if you go on to book our full Google Ads Management service within 30 days, we’ll credit the audit cost toward your first month.
Google Ads Audit
“I already look at my Google Ads data, why do I need an audit?”
“Looking at data is one thing. Interpreting it, identifying gaps, and spotting strategic issues is another. We go beyond the dashboards to show you what’s really working and what’s quietly costing you.”
“I don’t have a huge budget. Is the audit still worth it?”
“Yes. Smaller budgets need even smarter strategies. An audit helps make sure every pound is working as hard as possible and avoids common mistakes that drain budget fast.”
“I’m working with an agency already.”
“That’s totally fine. Our audit can act as an unbiased second opinion, great for peace of mind or uncovering fresh opportunities. Some agencies even refer clients to us for that exact reason.”
“I don’t have time for this right now.”
“No problem, we keep the process quick and simple. Once we have access, you don’t need to lift a finger. We deliver your report within 5 business days.
Want a Live Walkthrough Instead? Try a Google Ads PowerHour
Prefer a more hands-on session? Our Google Ads PowerHour is a one-off strategy session to review your account live, get instant feedback, and leave with a clear action plan.
You’ll get:
– A live walkthrough of your Google Ads account
– Immediate advice on what to fix or optimise
– Answers to your most pressing questions
– Actionable steps you can implement straight away
This is perfect if you want expert support without committing to full Google Ads management.
Google Ads Audit
– Format: Written Report
– Ideal for: In-depth analysis & strategy
– What you get: Audit document + recommendations
– Turnaround: 5 business days
Google Ads Powerhour
– Format: Live Zoom Call (60 minutes)
– Ideal for: Quick support or troubleshooting
– What you get: Live feedback + Q&A + immediate fixes
– Turnaround: Bookable within 1–3 business days
Ready to Make Your Google Ads Work Harder?
If you’re spending on Google Ads but aren’t sure what you’re getting back, or want expert help to optimise what’s already working then let’s take a look.