Google Ads tech setup
Get your account built right from day one
Think your Google Ads are underperforming because of the technical setup? You’re probably right. Even the best ad copy or targeting can’t deliver results if your Google Ads tech setup isn’t built on the right structure, tracking, and integrations. Our Google Ads Tech Setup service ensures your Google Ads account is set up correctly from the ground up. We configure your account, tracking and tools so you can run ads with confidence, eliminate wasted spend, and measure what really matters.
Why Google Ads tech setup matters
Without the right foundations, you’re flying blind.
Many businesses struggle with Google Ads not because their ads are “bad”, but because the tech setup isn’t right. When your Google Ads setup account is incomplete or misconfigured, you end up with:
Conversions are not being tracked properly
Ads showing to irrelevant audiences
Budgets being drained by the wrong keywords
Poor campaign structure that’s hard to scale
Inconsistent data between Google Ads, Analytics and your CRM
Our Google Ads tech setup service fixes these issues, so you can trust your data and make smarter marketing decisions.
Who our Google Ads tech setup is for?
This service is ideal if you want your Google Ads setup account done correctly and you don’t have the time (or desire) to wrestle with the technical details.
It’s perfect for:
Run your own Google Ads but aren’t sure if your strategy and account structure are right
In-house marketers who need technical PPC support and clean tracking
Growing companies ready to scale campaigns without data gaps
What's included in a Google Ads tech setup?
This isn’t just a quick launch. It’s a thorough Google Ads tech setup designed to give your campaigns the strongest possible foundation. Whether we are creating a brand-new profile or working with your existing Google Ads set up account, we cover all the essential components.
Account & campaign structure
Audience targeting & keyword framework
We configure targeting so your ads reach the right people, not just anyone:
Audience signals and exclusions aligned with your goals
A keyword framework with appropriate match types
Negative keywords to protect your budget from irrelevant searches
This ensures your Google Ads tech setup focuses spend where it’s most likely to convert.
Conversion tracking attribution
If you can’t measure it, you can’t improve it. As part of your Google Ads tech setup we:
Set up accurate conversion tracking for form fills, calls, enquiries and purchases
Configure Google Tag Manager and Google Analytics 4 where needed
Align events and goals so data is consistent across Google Ads, Analytics and CRM
Check that attribution settings match your business model
You’ll finally know which campaigns, keywords and ads are driving real results.
Budget & bidding configuration
We align budgets and bidding strategies with your business objectives so your Google Ads set up account is ready to perform:
Recommend and implement the right bidding strategies (e.g. maximise conversions, target CPA, target ROAS)
Set sensible daily budgets based on your market and goals
Ensure brand and non-brand campaigns are funded appropriately
No more guesswork or default settings draining your budget.
Technical integrations
A solid Google Ads tech setup relies on clean integrations. We make sure your tools are connecting and reporting correctly.
Google Tag Manager installation and configuration
Google Analytics 4 linked and tracking key events
Conversion imports or offline conversion tracking where relevant
Proper linking with other Google products (Search Console, Merchant Center if applicable)
Everything is tested so you can be confident your data is reliable.
Hear from clients who trust our Cheshire digital marketing agency
Frequently asked questions
FAQs about our Google Ads tech setup
Everything you need to run ads confidently. Our Google Ads tech setup includes account and campaign structure, audience targeting and framework, conversion tracking configuration, budget and bidding setup, technical integrations (Tag Manager, Analytics 4, call tracking)
We make sure your Google Ads set up account is technically sound before you start (or continue) spending.
Most setups are completed within 5 business days once we have access to your accounts and onboarding details. If your current Google Ads tech setup is particularly complex, we’ll let you know up front and agree timings.
Not always. We can work with your existing Google Ads account and refine the tech setup or start fresh if your current structure is messy or misconfigured.
We’ll advise on the best approach after a quick review.
Yes. Our Google Ads tech setup gives you a ready-to-run account. After we set up your Google Ads account and tracking you can manage campaigns yourself or hand them over to your in-house team.
You remain in control.
We can audit your current Google Ads tech setup, fix technical gaps, and rebuild parts of your account where needed. Think of it as a fresh start for your tracking and structure, without losing valuable historical data.
Google Ads tech setup - your concerns answered
“I don’t think I need a full setup, I just want to run ads.”
“Running ads without the right Google Ads tech setup is like driving without a dashboard – you won’t know what’s working or when to stop. A proper setup ensures every click is tracked and every pound is working hard, instead of disappearing into guesswork.”
"My website isn’t great, will ads still work?"
“Ads can only perform as well as the website or landing page they send traffic to. As part of the tech setup, we highlight where your site or landing pages may need tweaks, so you don’t waste budget sending good traffic to a page that can’t convert.”
"I've already got Google Ads running isn't that enough?
“Many accounts run on default settings, with incomplete tracking and poor structure, which often wastes spend. Our Google Ads tech setup refines everything from targeting and conversions to bidding and integrations, so you know your campaigns are actually working.“
“I don’t have time to learn all the technical stuff."
“You don’t need to. We handle the full Google Ads tech setup for you and explain it clearly in plain English. You can focus on running your business, knowing the technical side of your Google Ads set up account is done properly.”
Ready to Fix Your Google Ads Foundations?
If you’re investing in Google Ads, don’t leave your success up to chance. With our Google Ads Tech Set Up, you’ll have the confidence that everything is built correctly from day one.