What It’s Like Working With a Digital Marketing Agency as a Trade Business
Guest post by OHM Electrical
As electricians, we’re used to working with cables, circuits, and customer call-outs — not clicks, conversions, and campaigns. So when we first considered getting help with our digital marketing, we weren’t quite sure what to expect.
But working with Co Thought Digital has been a game changer for our business. If you’re a trade or home improvement company thinking about getting support with your marketing, here’s what we’ve learned and why we’d recommend it.
Why We Decided to Work with a Digital Agency
We were already doing decent work through word-of-mouth, but we knew we were missing out on potential customers online. Our website wasn’t bringing in much, and we weren’t making the most of platforms like Google or Facebook.
We didn’t have the time (or headspace) to figure it all out ourselves, so we reached out to Co Thought Digital to help us create a strategy.
What It’s Like Working with Co Thought Digital
From the start, it felt like they got trades. No technical jargon. Just clear advice and tailored support that made sense for our business.
They helped us:
– Get clearer on who we’re targeting
– Set up Meta Ads to promote specific services like consumer unit upgrades
– Track where our leads were coming from
– Understand how SEO and Google Ads work together with Meta Ads
Everything was explained in plain English, it feels like a partnership.
What’s Changed Since We Started?
We’ve had more consistent enquiries through our website and social media, especially in areas we really wanted to target. We’ve also got better systems in place now to track our marketing, so we know what’s actually working.
It’s not just about the ads, it’s about having a strategy that supports your business long-term.
Our Advice for Other Trades
If you’re on the fence about working with a digital agency, our advice is simple: go with someone who understands trades, and don’t try to do it all yourself.
There’s no shame in outsourcing the things you don’t have time for, especially when the results speak for themselves.
OHM Electrical is a trusted electrical contractor based in Cheshire, specialising in residential and commercial installations, consumer unit upgrades, and energy-efficient lighting solutions. Known for their reliability and high-quality workmanship, they serve homeowners and businesses across Staffordshire and Cheshire.